A sustainable AdTech environment

In the last few years, Publishing has become a very entangled place where identifying all the actors in the supply chain has proven very difficult for anyone involved in it.

The appearance of new vendors with little differentiation or added value has included many actors in the picture that have shrunk the potential money that arrives to the final publishers, which at the end of the day are the true drivers of a whole industry.

Shrinking the profit to the final publishers has developed onto less qualified content and/or very cluttered websites, affecting the quality of the business dramatically.

From InVue Labs the clear approach is to simplify the journey between publishers and brands, ensuring a high quality ecosystem that fit both brands and publishers needs.