Innovation in New Product Development

Creating a new and innovative product can be a challenging process filled with uncertainties. Keeping up with the latest market developments, researching new opportunities, and listening to customer needs is the only way to discover a meaningful solution from a business perspective.

Having developed a new product idea is just the beginning of the design process. Creating something innovative is inherently a learning experience since no-one or very few people have ever attempted to do it before.

Innovative products can be created using lean product design. With it, businesses are able to launch products quickly, validate their products on a frequent basis, and respond to users' feedback continuously. Rather than relying on up-front product design and research, LPD integrates lightweight design and user research into an agile development process.

The result is a holistic and usable product that is co-created by product managers, designers, and developers from the very beginning. We can take just one single core feature to market and test once we have a clear vision of your product's unique differentiating value. 

A continuous iteration process of user research, collaborative design, and development can be used to adapt the product based on the market's feedback. 

As soon as users are willing to buy the latest version, the product will have demonstrated demand and be ready for market. It is crucial to have a product that meets the needs of users today, not 6 - 12 months, given the pace of innovation and change in so many industries. 

Lean Product Design. 

For example:

  • Co-creating fast, highly usable solutions with designers and developers.
  • Having a living Design Wall that changes as the product evolves displays the current product vision.
  • Instead of building copious mock-ups in advance and constantly updating them, plan and code sketch-to-code and create minimalistic wireframes as required.

Having large teams, multiple products, and geographically distributed work present some challenges in scaling Lean Product Design. For example:

  • Establishing the "right" features by defining the problem upfront and validating whether or not solutions work scientifically.
  • To maximize the effectiveness of product strategy, lean thinking should be incorporated early in the decision making process.
  • Creating goal-oriented teams with quick access to ideas to respond to product feedback.