The Power of Contextual

Contextual advertising was one of the first forms of targeting in digital advertising known.

The capacity of targeting environments based on the context of that article introduced at some point in the mid 2000s a step forward for brands and advertisers to become a lot more relevant to the environments of their interest.

Fast forward to 2022, the combination of billions of articles with Machine Learning and AI, allow current technologies to be as accurate as humans when it comes to identify the content of a given article to a sentiment level, allowing brands to not just spot accurate environments for them but also environments where their messages will have a positive perception from audiences.